Terms of Service

Effective Date: March 20, 2026 · Last Updated: March 20, 2026

1.Acceptance of Terms

By accessing or using any services provided by ALTURA (“Company,” “we,” “us,” or “our”), operating at marketingaltura.com and altura.agency, you (“Client,” “you,” or “your”) agree to be bound by these Terms of Service (“Terms”). If you do not agree to all of these Terms, you must not access or use our services.

These Terms constitute a legally binding agreement between you and ALTURA. They apply to all services, deliverables, consultations, and communications provided by or through ALTURA, whether accessed via our websites, client portals, or any other channel.

2.Description of Services

ALTURA is a growth and marketing agency that provides a comprehensive suite of services designed to accelerate client revenue and optimize digital marketing performance. Our services include, but are not limited to:

  • Google Ads Management — creation, optimization, and ongoing management of search, display, video, Performance Max, and shopping campaigns within the Google Ads platform.
  • Campaign Creation & Optimization — end-to-end paid media strategy across Google, Meta, and other advertising networks, including audience targeting, bid management, creative development, and A/B testing.
  • CRM Implementation — setup, configuration, and integration of customer relationship management platforms (including but not limited to GoHighLevel) to streamline lead management, sales pipelines, and client communications.
  • Landing Page Development — design and development of conversion-optimized landing pages and sales funnels tailored to paid media campaigns.
  • Analytics & Attribution Tracking — implementation and management of tracking infrastructure, including Google Analytics, Google Tag Manager, server-side tagging, conversion APIs, and multi-touch attribution models.
  • AI-Powered Campaign Optimization — use of artificial intelligence and machine learning tools to analyze performance data, automate bid adjustments, generate creative variations, and identify optimization opportunities across advertising platforms.

The specific scope, deliverables, timelines, and pricing for services will be defined in a separate Statement of Work (“SOW”), proposal, or service agreement executed between ALTURA and the Client. In the event of a conflict between these Terms and a signed SOW, the SOW shall govern with respect to the specific engagement.

3.Google Ads API Usage

ALTURA utilizes the Google Ads API to manage advertising campaigns on behalf of its clients. By engaging ALTURA for Google Ads management services, you acknowledge and agree to the following:

  • ALTURA accesses your Google Ads account data—including campaign performance metrics, keyword data, ad creative content, audience information, billing details, and conversion data—through the Google Ads API solely for the purpose of managing and optimizing your advertising campaigns.
  • All data accessed through the Google Ads API is handled in strict compliance with Google’s API Terms of Service, the Google Ads API Developer Policies, and applicable Google data handling requirements.
  • ALTURA does not sell, lease, or share your Google Ads data with any third party except as necessary to perform the agreed-upon services (for example, with analytics or reporting tools integrated into our workflow) or as required by law.
  • You grant ALTURA the necessary permissions and account access to perform services on your Google Ads account. You remain the owner of your Google Ads account and all associated data at all times.
  • ALTURA’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

4.User Obligations

As a client of ALTURA, you agree to:

  • Provide Accurate Information. You will supply truthful, current, and complete information regarding your business, products, services, target audiences, and advertising objectives. You are responsible for the accuracy of all content, claims, offers, and materials you provide to ALTURA for use in campaigns or marketing assets.
  • Comply with Advertising Policies. You will ensure that your products, services, and business practices comply with all applicable advertising policies, including but not limited to Google Ads policies, Meta Advertising Standards, Federal Trade Commission (FTC) guidelines, and any industry-specific regulations. ALTURA is not liable for ad disapprovals, account suspensions, or policy violations resulting from non-compliant content, products, or claims provided by the Client.
  • Grant Necessary Access. You will provide timely access to advertising accounts, analytics platforms, CRM systems, website backends, and any other tools required for ALTURA to perform the agreed-upon services.
  • Timely Communication. You will respond to requests for approvals, feedback, and information within reasonable timeframes. Delays in client responses may impact campaign performance and project timelines; ALTURA shall not be held responsible for diminished results caused by such delays.
  • Legal Compliance. You are solely responsible for ensuring that your business operations, products, and services comply with all applicable local, state, national, and international laws and regulations.

5.Intellectual Property

Client Materials. You retain all ownership rights in the trademarks, logos, brand assets, copy, images, and other materials you provide to ALTURA. By providing these materials, you grant ALTURA a non-exclusive, royalty-free license to use them solely for the purpose of performing services under the applicable engagement.

ALTURA Work Product. Unless otherwise agreed in writing, upon full payment for services, the Client shall own the final deliverables created specifically for the Client (such as ad creative, landing page designs, and campaign assets). ALTURA retains ownership of all proprietary methodologies, frameworks, templates, tools, processes, code libraries, and pre-existing intellectual property used in the delivery of services, including AI-driven optimization models and internal analytics dashboards.

Portfolio Rights. ALTURA reserves the right to display completed work in its portfolio, case studies, and marketing materials, unless the Client provides written objection. No confidential data or proprietary business information will be disclosed without explicit consent.

6.Limitation of Liability

To the maximum extent permitted by applicable law, ALTURA, its officers, directors, employees, agents, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, business opportunities, or goodwill, arising out of or related to the use of our services, regardless of the theory of liability.

ALTURA’s total aggregate liability for any claims arising under or related to these Terms or any service engagement shall not exceed the total fees paid by the Client to ALTURA during the three (3) months immediately preceding the event giving rise to the claim.

ALTURA does not guarantee specific results, including but not limited to return on ad spend (ROAS), cost per acquisition (CPA), conversion rates, traffic volumes, or revenue outcomes. Advertising performance is influenced by numerous factors beyond ALTURA’s control, including market conditions, competition, platform algorithm changes, client product/market fit, and budget constraints.

ALTURA shall not be liable for damages arising from third-party platform outages, policy changes, account suspensions, or data loss caused by Google, Meta, or any other advertising or technology platform.

7.Payment Terms

Payment terms, including fees, billing frequency, and payment methods, will be specified in the applicable SOW, proposal, or service agreement. Unless otherwise stated:

  • Invoices are due upon receipt or within the period specified in the service agreement (typically net 15 days).
  • Late payments may incur a late fee of 1.5% per month (or the maximum rate permitted by law, whichever is lower) on the outstanding balance.
  • ALTURA reserves the right to suspend or terminate services for accounts with outstanding balances exceeding thirty (30) days past due, after providing written notice.
  • Advertising spend (media budgets paid directly to Google, Meta, or other platforms) is separate from ALTURA’s service fees and is the sole responsibility of the Client, unless explicitly agreed otherwise.
  • All fees are non-refundable once services have been rendered, unless otherwise specified in the applicable service agreement.

8.Termination

Either party may terminate the service engagement by providing written notice in accordance with the terms outlined in the applicable SOW or service agreement. In the absence of a specified notice period, either party may terminate with thirty (30) days’ written notice.

ALTURA may terminate or suspend services immediately and without prior notice if the Client: (a) breaches any material term of these Terms or the applicable service agreement; (b) fails to make payment within thirty (30) days of the due date; (c) engages in conduct that violates applicable law or advertising platform policies; or (d) provides false or misleading information.

Upon termination: (a) the Client shall pay all outstanding fees for services rendered through the effective date of termination; (b) ALTURA will provide reasonable transition assistance, including transfer of account access and deliverables, within fourteen (14) business days; and (c) each party shall return or destroy confidential information belonging to the other party upon request.

9.Third-Party Services

ALTURA’s services may involve the use of third-party platforms, tools, and services, including but not limited to:

  • Google Ads — for search, display, video, and Performance Max campaign management.
  • Meta Ads (Facebook & Instagram) — for social media advertising campaign management.
  • GoHighLevel — for CRM, marketing automation, pipeline management, and client communication workflows.
  • Google Analytics & Google Tag Manager — for website analytics, conversion tracking, and tag management.
  • Other tools and integrations — including but not limited to landing page builders, email marketing platforms, reporting dashboards, and AI optimization tools.

These third-party services are governed by their own respective terms of service and privacy policies. ALTURA is not responsible for the availability, accuracy, or performance of third-party platforms, nor for any changes to their policies, features, pricing, or API availability. The Client agrees to comply with the terms and policies of all third-party platforms used in connection with ALTURA’s services.

10.Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict-of-law principles. Any disputes arising out of or relating to these Terms or the services provided hereunder shall be resolved through good-faith negotiation between the parties. If the parties are unable to resolve the dispute through negotiation within thirty (30) days, either party may pursue binding arbitration or litigation in the courts of competent jurisdiction located in the State of Texas.

11.Changes to Terms

ALTURA reserves the right to modify, update, or replace these Terms at any time. When material changes are made, we will update the “Last Updated” date at the top of this page and, where practicable, provide notice to active clients via email or through our client portal. Your continued use of ALTURA’s services following the posting of revised Terms constitutes your acceptance of the changes. We encourage you to review these Terms periodically.

12.Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us:

ALTURA

Email: hello@marketingaltura.com

Web: marketingaltura.com / altura.agency